About Us

Who are we?

Started in 1997 with one simple goal “to bring exclusive fashion led Eyewear ranges to the independent practice’ allowing them to stand out on the high street. Initially servicing the North West we now supply our products to independent practices throughout the UK & Ireland.

We continuously search out the latest styles that have the power to transform your entire look and pride ourselves on translating this season’s latest catwalk trends and must-have looks into tasteful, wearable collections to complement all ages and faces.

We are still one of the country’s only businesses to supply exclusively to independent opticians. Designed by our UK-based team, our extensive range features stylish and versatile collections from inspirational designers alongside in-house brands. We carefully craft each model using quality materials and colour combinations to create looks that are memorable and reliable.

Why us?

With almost two decades of experience, we’ve established a reputation for high-quality, sought-after designs. We combine taste, technology, form and functionality to ensure opticians – and their customers – always stand out from the crowd.

Our frames create confidence, comfort and the latest technologies in equal measure. We have something for everyone – from “voucher plus”, right up to those looking for an alternative to the mainstream fashion houses.

We know how competitive the market is and are committed to providing the best products and best possible service to practices. We continually review our ranges based on opticians’ feedback and offer an after-care service that is second to none. Working hand-in-hand with opticians, we make sure that practice staff are given the service, knowledge and products to meet every customers needs by being able to offer the perfect product for them..